Top 10 Trailers – 2010

Think of this as a companion piece to my previous poster list. My top ten movies list is still forthcoming, so in the meantime I’ve compiled the ten previews that stood out this year. I watch a lot of trailers, and wouldn’t you know it, my day job is writing and creating trailers. So, you might say I know what I’m talking about (wow, can’t say that too often). The best trailers stand out from the pack, don’t spoil the movie, and most of all, make you want to see the picture. A few of these have some wonderful copy and structure, but really most of these trailers work so well because of their music selection, wonderful editing, and usually some decent source material.

One note, these are trailers for films released in 2010, so no Tree of Life or Cowboys and Aliens. And just like with the posters, I’ll keep comments to a minimum and let the clips do the talking.

Host in the Machine – Review: Tron Legacy

Avatar this is not. I know that’s not a fair comparison, but that’s pretty much what Disney wishes it was. The high budget, long gestating sequel to the cult classic tries really hard to be a lot of things and never really becomes anything more than a valid attempt. I wasn’t expecting Masterpiece Theater, and I don’t think anyone else is for that matter. I just yearn for a little more daring, cohesiveness, and “whoa” moments from my visual effects driven extravaganzas.