Think of this as a companion piece to my previous poster list. My top ten movies list is still forthcoming, so in the meantime I’ve compiled the ten previews that stood out this year. I watch a lot of trailers, and wouldn’t you know it, my day job is writing and creating trailers. So, you might say I know what I’m talking about (wow, can’t say that too often). The best trailers stand out from the pack, don’t spoil the movie, and most of all, make you want to see the picture. A few of these have some wonderful copy and structure, but really most of these trailers work so well because of their music selection, wonderful editing, and usually some decent source material.
10. Tron: Legacy
It quietly builds the story and then explodes into the less-is-more effects package with Daft Punk’s propulsive music.
This is pretty similar to Tron’s trailer. Build up the plot, throw in some powerful copy and bites, then let Air Supply do the rest.
It’s almost a short film. It might as well be a music video for The Strokes song with an assist from Phoenix.
7. The Crazies
This is the rare horror trailer that delivers the scares without relying on overbearing sound effects or gore. Good copy, and even though they’re not the first, great use of “Mad World.”
Love when they use music and sound effects from within the movie to cut a trailer out of, like the best trailer from last year. After that, all I can say is WTF. How are you not intrigued after that?
It’s like that scene was shot just so they could use it for the trailer.
4. Inception – Teaser
The full trailer is good, but honestly unnecessary and used a few bites irritatingly out of context. The teaser had me at “FROM CHRISTOPHER NOLAN” and BRRRWAHHHHHHHHH!
3. True Grit
Coen brothers + Johnny Cash = Yes please
It wasn’t enough to just show scenes from the movie. They had to open with an entire thesis before the trailer really begins. Throw in the great Radiohead cover, some of the most quotable dialogue of the year, great copy, and the fantastic crescendo and you’re golden.
1. Black Swan
Not just because there are hints of lesbian shenanigans and Portman self-love (not that those things hurt). It’s so beautiful and haunting, with the music and the final reveal. There’s no way you didn’t want to see this movie just to find out what the fuck was going on.
What was your favorite?
What did I forget?